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“It’s very clear that all content is not the same. Some is very good at driving acquisition, some is very good at driving retention and there is some content that is not good at either”, but said people complain if it is removed and that’s when “the customer service centre will blow up”.
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SIGINT for social media with @DataMinerUK - track down that original Tweeter to a pin-point location or company. Amazing stuff #newsrw
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"Live blogs are becoming the new homepage" says @MatthewWells at #newsrw - very true! (via @currybet)
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@_JackRiley "430% increase in social referrals from facebook over last year at the Independent." #newsrw
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Open data is essential, but useless without context – that was the consensus at the local data session.
A lively debate took place, where delegates heard from a range of speakers and their attempts to fill the niche in local data, creating “open data cities” and encouraging transparency.
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If you struggled to make sense of my presentation from #newsrw out of context, here's the context thanks to Jonny... http://fb.me/LHlEexZF
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Always look for clues why something may not be real says @AlexGubbay #newsrw eg shadows, weather reports, weapons
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#newsrw Neal Mann, Sky News : Social media is not a chat room. as a journalist i see it as my own news wire and own news publishing service.
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Just two places left on Kevin Anderson's ( @kevglobal ) one-day intro to data journalism course 15 June, London http://bit.ly/kuaFvy #newsrw
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#newsrw Greg Hadfield - "Journalism is the most important job in the world."
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"New habits are forming, the challenge in curation terms is content on different devices across the day" Chris Duncan, News Int'l #newsrw
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Analysing high-value Google search phrases,survey of usage time+freqcy,analytics of top tweeters in event all help increase audience.#newsrw
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#newsrw Interesting move - change in keyword strategy to longtail terms lead to increased clickthrough of 25%
