This year's hot trend was the "game layer", a design system that makes unpleasant things fun by giving punters rewards for repeated interactions. The keynote speech was given by Seth Priebatsch, the 21-year old chief ninja of location-based game developer SCVNGR
n its 18 years of existence, SXSWi has hosted everyone from Mark Zuckerberg to Malcolm Gladwell to Philip Glass, and been the launch pad for interactive success stories such as FourSquare and Twitter.
SxSWi is in danger of growing too big for its britches. Sure, the impact of the 2011 event will be felt as hundreds of new online products with a game layer are rushed to market, but the real innovators are already looking forward to trends that will hit SXSWi in 2013.
SXSW Interactive 2011 had 19,364 attendees, the SXSW press office has told me.
While all the hype leading up to the conference focused on the red-hot mobile group messaging space, the real “winners” of SXSW 2011 were advertising, marketing, and branding — oh yes, and the iPad 2.
The 2011 SXSW festival ran from March 11 to 20.
The keynote presenter for SXSW Interactive was Seth Priebatsch, founder and CEO of the mobile-gaming platform SCVNGR.[26] The 2011 Interactive festival was by far the largest it had ever been, with an estimated 20,000 attendees.[25]
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States. SXSW first began in 1987 and is centered on the downtown Austin Convention Center. Each of the three parts runs relatively independently, with different start and end dates. In 2011, the conference lasted for ten days, with interactive lasting for five, music for six, and film lasting the longest at nine days.
SXSW Music is one of the largest music festivals in the United States, with more than 2,000 performers playing in more than 90 venues around downtown Austin over four days, in March. Though it is an industry-based event, SXSW Music links locally with events such as the annual Austin Music Awards show and Heart of Texas Rock Fest. SXSW Music also offers free musical samples of featured artists at each festival. The number of songs has grown from 775 MP3 tracks in 2005 to 1,267 in 2009.[1][2]
SXSW Film has become one of the world's premier film festivals,[citation needed] focusing on new directing talent.
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.